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Give Nothing to Racism – project information

This page outlines the Give Nothing to Racism project that the Teaching Council (Council) is currently developing.

Purpose of the project

Racism is a societal issue that is complex, multi-layered and embedded. The Council is collaborating with the Human Rights Commission and Clemenger BBDO to empower the profession to have safe and productive conversations about racism, that result in changes to behaviour and practice as set out in Our Code, Our Standards under the Give Nothing to Racism banner.

The Give Nothing to Racism project will:

  • acknowledge that racism affects many groups of people, and has significant relevance and impact on Māori, as tangata whenua
  •  be informed by best practice – be strengths based, future focused and optimistic
  • be aligned to the expected behaviours and practices set out in Our Code, Our Standards
  • approach uncomfortable conversations around racism through the lens of a growth mindset, creating ways for teachers to acknowledge and begin to address racism within their setting, and
  • increase the visibility of, and inherent importance of, cultural competency as a vital part of the teacher skill set in Aotearoa.

There is extensive alignment between the Council’s role and the project. A commitment to Te Tiriti o Waitangi and cultural competencies for diverse learners are expected parts of the skill set of a teacher in Aotearoa New Zealand. This project utilises the Human Rights Commission (HRC) campaign, Give Nothing to Racism, to develop an education response.



The Council is committed to a design process that is co-constructed with key stakeholders and those that the project seeks to serve. Clemenger BBDO is leading the development of the project, through five key phases of work.

Phase One – Discovery
The Discovery Phase centres on understanding our starting place: getting a clear picture of where we’re at. As many different sources as possible are accessed to uncover the different factors that surround the topic at hand. A literature scan, a thought leader workshop, interviews with teachers across settings and contexts, and an online survey all feed into this phase of work. An insights report from this phase of work will be socialised with key stakeholders.

Phase Two – Interpret
This phase centres on collating insights from the Discovery phase and distilling those findings to set a clear direction for the solution design.

Phase Three – Ideate
This phase is ‘where the magic happens’. With the area of focus clearly articulated in the Interpret Phase, solution design will take place. Solution design will be informed again by those it seeks to serve.

Phase Four – Execution
This phase articulates how the resource will go on to live in the ‘real world’. As the solution is being co-constructed, we do not yet know what this phase will look like.

Phase Five – Evolve
This phase is focused on monitoring the resource’s success and considering ongoing development.

The use of teacher contributions in interview or survey

All individual comments, survey and interview data that are collected will remain strictly confidential to Clemenger BBDO. Any insights shared with the Council will be de-identified and grouped thematically. At no time will the Council be able to identify a specific teacher’s contribution.

Collating discussions in this way not only keeps the conversation confidential and safe, but it is also useful for Clemenger BBDO’s insight gathering. By understanding what is similar, different or interesting about responses to questions, Clemenger can ensure the resource that is developed is delivered at the right time and in the right way. 

The Council is committed to a transparent and inclusive process and will share the insights gained in the development of the Give Nothing to Racism project with teachers nationwide.

The survey has now closed.

Further questions

Find out more by reading our Frequently Asked Questions

If you would like to know more about this project, please email